The photo cache could help these companies determine people’s ages at a glance, trace identities over time, or digitally mirror the aging process (as well as the reverse). One can imagine how this dataset might be useful for big tech to train facial recognition algorithms.
People just happen to be packaging the chronology of their physiognomy in a usable format for machines to parse. The viral campaign exploits our vanity, encouraging us to surrender images of ourselves from a decade ago. In my view, the meme, which prompts people to post before-and-after photos of themselves on Facebook, Instagram, and other social media sites, is no better than a data-siphoning social engineering attempt.
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